Smartyhost revolutionises domain name revenue model for IT resellers
Higher margins, greater revenue and lower costs a boon for IT resellers selling web hosting and domain registration to SME clients
Melbourne , 3 rd August 2005 : Web hosting innovator Smartyhost today announced a radical package for its reseller customers that will see up to 35 per cent slashed off domain registration costs allowing them to sell domains at a much greater margin. Smartyhost wholesale prices of $46 for .com.au domains are a guaranteed 20 per cent cheaper and unbeatable elsewhere in Australia .
Following a six figure sum invested in a sophisticated API-based (Application Programming Interface) infrastructure - which assisted the auDA accreditation qualification announced last month - Smartyhost can not only offer unprecedented prices for domain registration; but also to pass on those benefits to its reseller network - effectively enabling them to replicate auDA accreditation.
Furthermore, the API-based systems built by Smartyhost mean that resellers can easily offer domain registration and web hosting package together in 24/7 real time, not possible previously. The package can be branded and customised with a reseller's own corporate identity. Equally, the leading-edge architecture enables resellers to on-sell the same benefits to their affiliates, meaning they can further grow revenue through a chain of partners. Also, unique to Smartyhost, there are no volume restrictions.
"Overnight, we have changed the way resellers can sell web hosting packages and domain registration in this country," said Anoosh Manzoori, Smartyhost Managing Director. "We are passing on the enormous benefits of auDA accreditation for nothing because of our unique architecture. Resellers can grow their revenue and margins - while cutting their costs - without any of the six-figure investment we made. All we want is the domains."
There are approximately 12-14,000 domains registered every month, many of which pass through the 1500 registered IT resellers in Australia . By slashing the cost of those domain registrations - sometimes by as much as 50 per cent - but at the same time marking up the price to customers, resellers are free to reap far higher benefits from this revenue stream. Equally, by on-selling to affiliates, the revenue potential is far greater.
The price for .com.au domains varies widely across Australia , but only the 21 auDA accredited domain-sellers have access to prices this low, but none have access to the kind of technology built organically by Smartyhost. The new offering to resellers is quite revolutionary and when passed on to the customer can change the way Australian businesses buy web domains.
Equally, the API-based applications mean that the entire package Smartyhost resellers can offer their customers is infinitely easier and quicker: approved and transacted in 24/7 real time and completed in one simple process instead of in a multi-step, convoluted ordeal.
The smartyhost solution can be 100 per cent branded as the resellers' own technology, can be managed by the customer at the resellers' site, but can be supported by Smartyhosts' own 1300 help desk free of charge and is free to set up.
